Shopify & email systems for DTC brands

you're probably leaving money on the table.

I rebuild Shopify storefronts and email flows for brands with a great product and a store that's quietly leaking revenue. the same pillars top brands use, built into yours.

that's where
i come in
SHOPIFY
now

Abandoned checkouts

You have 0 abandoned checkouts worth $0 in the last 30 days. 🫤

Shopify

Storefront rebuilds

Klaviyo

Email & SMS flows

Free audit

On a 20-minute call
The problem

Your product isn't the problem. Your website is.

Strong product, real traffic, and a store that still doesn't turn one into the other. That gap is fixable. Usually it's one of these four.

01

Low conversion

Visitors browse, hesitate, and leave without ever reaching checkout.

02

Flat order value

Nothing on the page works to grow the cart, so margins stay thin.

03

A wasted email list

Your cheapest, highest-ROI revenue channel is sitting completely idle.

04

One-and-done buyers

First purchase, then silence. No system brings them back to buy again.

what i do ↓

The same pillars top brands use, applied to yours.

Bloom, IM8, Grüns. Every brand that grows to serious revenue runs on the same storefront and email pillars. Most growing brands are missing several. I find the gaps and build them in.

01. Shopify Optimization
5 levers
01

Default subscription pre-selection

The top brands flip it: subscribe is the default, one-time is the alternative. Fewer decisions, more subscribers.

02

Price anchoring

Show a higher reference price next to the real one. The same number reads as a deal instead of just a price.

03

Social proof everywhere

Stars in the header, reviews by add-to-cart, UGC in the description. Proof at every decision point — not one tab at the bottom.

04

Price framing as cost-per-day

"$2.63 a day" sits next to a morning coffee instead of a monthly bill. Same number, completely different frame.

05

Money-back guarantee on the page

A clear, confident guarantee on the product page and near checkout removes the biggest reason people hesitate.

02. Email Flows
3 levers
06

Abandonment flows

Recover the checkouts that quietly leak away. The single fastest revenue win once it goes live.

07

Post-purchase flows

Turn a first order into a second. Reciprocity, exclusivity, and free gifts that pull buyers back.

08

Winback & re-engagement

Your cheapest channel, working while you sleep. Bring lapsed buyers back instead of paying to reacquire them.

03. SMS Flows
2 levers
09

Cart & browse abandonment

Scarcity and seasonal urgency over text — the channel people actually read in minutes, not days.

10

VIP & loyalty campaigns

Commitment framing and member-only perks that shift a one-time buyer into a repeat one.

By the numbers

One week of working together. Here's the data.

0%
Gross sales
vs. prior week
0%
Total revenue
including shipping
0%
Orders
vs. prior week
0%
Avg order value
doubled week-over-week
results you can feel.
Proof

The same pillars. Different brands. Real results.

I don't guess. I apply what already works for the brands you recognize.

IM8
7-figure
revenue from email
Grüns
35%+ email
revenue per month
CMFRT
crushing it
with SMS automations
Bloom
clean site
higher AOV, more LTV
Questions

The things founders ask first.

Do you rebuild my store or optimize what I have?

It depends on your store. If the foundation is solid, we optimize what works and fix what doesn't. If it's holding sales back, we'll recommend a rebuild. Either way you'll know exactly what we're recommending and why before anything starts.

Do you handle email too, or just the website?

Both. Email and SMS retention through Klaviyo is half of what I do, and it works best built alongside the storefront as one system, not bolted on later.

Is this a one-time project or ongoing?

Both. Most brands start with a storefront project, then move into a monthly retainer for email and ongoing optimization once they've seen what the first project did.

How fast will I see results?

Storefront fixes can move conversion quickly, and email flows start recovering revenue the moment they go live. We set clear goals up front and track them so you always know what's working.

What does it cost?

It depends on scope, so we price it on the call once we've seen your store and know what you actually need. Book a call and you'll get a straight answer.

What kind of brands do you work with?

DTC and CPG brands with a real product and real traffic — food and beverage, supplements, skincare, and similar. If you sell a physical product direct to consumers, you're likely a fit.

Ready when you are

See what your store is leaving on the table.

A free 20-minute call. You'll walk away knowing exactly what's costing you sales, whether we work together or not.

Book a call
No obligation. No pressure either way.